Who is Orcasci
Orcasci is a strategy and marketing agency specializing in designing straightforward programs that ‘spread’ products, ideas and behavioral change for consumers, non-profit organizations and B2B channels.
We have developed a toolset and methodology that leverages scientific insight and social networking technology to help you get people engaged.
The company was founded in 2010, drawing on almost two decades of experience working on innovation and collective intelligence projects, and taking advantage of advances in thinking around the new Science of Spread.
The Science of Spread™ Toolset
Orcasci's Science of Spread toolset is based on behavioral science (the science of people), neuroscience (the science of individual brains), the science of complex systems, network science, and the practice of innovation management.
Our toolset is designed for all types of situation, and specific methods are tested and developed to apply to particular industry challenges.
How We Work
Our clients are major corporations, media properties, and non-profit organizations / NGOs, based mostly in the US and Europe.
We work on engagements on a project fee and/or a success fee basis to design programs to help organizations spread their offerings:
- accelerate the adoption of new products and services
- increase the adoption of in-market products and services
- accelerate the adoption of ideas and behaviors
Orcasci provides strategic and tactical insights, and creative problem-solving capacity. In addition to developing a results-focused and easy-to-implement marketing plan, our projects often include a validation of the customer's project approach and the underlying business strategy.
You can find case studies describing some of our projects on the "Customers" page.
About the Founder
Orcasci is a venture from Mark Turrell, a World Economic Forum Technology Pioneer and Young Global Leader. He has worked with hundreds of multinational organizations to help them design and implement enterprise innovation programs. His clients have included Allianz, Boeing, Cargill, Dow Chemical, Hallmark, Kraft, Lexmark, Merck, Novartis, Pfizer, Whirlpool, Yahoo!, and Xerox.
As a founder of Imaginatik plc, he pioneered the use of crowdsourcing and collective intelligence techniques within companies.
His latest research has focused on the use of behavioral science and neuroscience to gain understanding of how people operate - as individuals and especially as groups. He combines this insight with network spread tactics to help organizations “get people to do stuff at scale”.
Company Details
Orcasci Limited is a private company limited by shares.
It is a registered company of England and Wales.
Registration Number: 07387280
VAT Number: GB 100 6940 53
Registered Office:
27/28 Eastcastle Street
London
W1W 8DH
United Kingdom